Sri Lankan women take on ‘Body Shaming’ barrel ad



A gym in the Sri Lankan capital Colombo caused outrage after it put up a billboard featuring a picture of a barrel with the text “this is no shape for a woman”. The TIMES OF LION ‘s Ayeshea Perera reports on the fight to get it taken down.

The hoarding for Osmo gym went up in a Colombo suburb last weekand the row almost instantly made it on to social media.

Both men and women shared pictures of the billboard along with expressions of outrage and disgust at the “blatant sexism” and “body shaming” depicted.

Some began a hashtag campaign entitled #BoycottOsmo, while others tagged the organisation on Facebook asking them to take down the hoardings and apologise. However the gym did not respond, and a post featuring the images used in the billboard stayed pinned to the top of their Facebook page.


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